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From Chanel to Kayali, beauty brands at every price point are eschewing ‘signature scent’ marketing in favour of creating a wardrobe of perfume options.

Last week, Zegna staged a runway show in Dubai the emirate, following in the footsteps of Roberto Cavalli, Armani and Chanel. The emirate remains the most established hub for luxury shopping in the Gulf region, which has bucked the industry’s downward trend.

Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.

This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.

European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.

As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.

The embattled luxury department store is ‘absolutely dependent’ on companies like Chanel, LVMH and Kering, who could ‘suffocate’ the retailer if they stopped shipping, Reuters reported.

The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.

Fresh off a week of major moments, Tim Blanks and Imran Amed break down the blockbuster couture debuts at Dior and Chanel and what they signify about the state of the luxury industry.

Since the audit began in 2020, the Milanese fashion group found that more than a quarter of suppliers and subcontractors inspected had broken compliance rules.

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