The 100

The 100 is a boutique real estate developer established in Dubai in late 2024. Positioned as a niche player in the city’s property market, the company focuses on creating luxury projects defined by design, lifestyle, and exclusivity. Its flagship development, also named The 100, serves as both the brand’s signature project and a showcase of refined residential design. The developer emphasizes minimalism and understated elegance. Its offering is tailored to buyers who value exclusivity, thoughtful layouts, and quality finishes, without the need for excessive promotion. The approach is measured and deliberate, with attention concentrated on spatial planning, material standards, and timely delivery in prime Dubai locations. The company’s mission is to deliver a select number of well-designed homes that meet the expectations of discerning residents and investors. Its vision is to build a reputation gradually, through carefully executed projects rather than volume. As a luxury-focused developer, The 100 positions itself as a sophisticated alternative within Dubai’s crowded real estate scene, offering living spaces that blend functionality with a quiet, enduring form of luxury.